This Week in Marketing: Accelerate Your Strategy
It’s the biggest conundrum in B2B marketing: Teams are being asked to deliver results more quickly even as sales cycles get longer and resources get stretched. Three out of four CMOs say they are feeling greater pressure to prove ROI in the short ... This Week in Marketing: Accelerate Your Strategy Tequia Burt | October 14, 2024 It’s the biggest conundrum in B2B marketing: Teams are being asked to deliver results more quickly even as sales cycles get longer and re