Avoid These 10 Spooky Marketing Missteps [SlideShare] and more...

As the year nears its end, and we begin to prepare For 2018, and everything it will bear The marketer's mind can't escape, it would seem These chilling concerns that still haunt all our dreams Spirits and ghosts, evil goblins and ghouls? More like ...

Avoid These 10 Spooky Marketing Missteps [SlideShare]     As the year nears its end, and we begin to prepare For 2018, and everything it will bear The marketer's mind can't escape, it would seem These chilling concerns that still haunt all our dreams Spirits and ghosts, evil goblins and ghouls? More like lagging click rates and non-functional tools It's these complex campaigns that can fill us with fright All these levers to pull, all these things to get right One simple misstep, and that's all that it takes For the best laid of strategies to crumble and break So we thought we'd provide, with this being the case A collection of monsters, all contained in one place Let the...                 Read More           How to Measure Marketing Impact on LinkedIn, the LinkedIn Way     Albert Einstein is credited with having said "The very definition of insanity is doing the same thing over and over while expecting different results." If the tactics a marketing team uses aren't bringing in new customers and driving sales, the time is ripe to consider other tactics. But how will you know if the new tactics are helping your company gain ground, and what happens if the new stuff doesn't work right away? These are all-too-real questions for all-too-many marketers. The answer, in most cases, is data. Not more data, necessarily. We're talking about harnessing accurate audience data and timely performance data to consistently improve...                 Read More           More Recent Articles     B2B Beat: 3 Key Takeaways from Orbit Media's Annual Blogger Survey The Stories Behind 5 Hilarious Marketoonist Cartoons What's Trending: Let Data Take the Wheel and Drive Your Marketing                 Read More             Related Stories B2B Beat: 3 Key Takeaways from Orbit Media's Annual Blogger Survey The Stories Behind 5 Hilarious Marketoonist Cartoons What's Trending: Let Data Take the Wheel and Drive Your Marketing               Useful Resource

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