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Wouldn't it be wonderful if one of the most profound and funny films of all time also happened to provide an object lesson in how to generate demand and nurture prospects through content marketing? Well, wonder no more, because as Carla Johnson ...           Why Demand Gen Marketers Should Watch Groundhog Day Over the Holidays     Wouldn't it be wonderful if one of the most profound and funny films of all time also happened to provide an object lesson in how to generate demand and nurture prospects through content marketing? Well, wonder no more, because as Carla Johnson demonstrates through her choice of post for our festive marketing playlist, demand generation marketers can learn a lot from the movie Groundhog Day . Carla narrates her favourite piece of marketing thought leadership from 2017: a post from Rainmaker Digital Founder and CEO Brian Clark entitled Content Marketing as Seduction . It uses the experiences of Bill Murray's characte...

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Which pieces of content did marketers find irresistable over the past 12 months? Let's find out. Our team is focused on making the LinkedIn Marketing Solutions blog a one-stop shop for marketers who want to grow professionally and closely track key ...           The Trendiest Marketing Content of 2017     Which pieces of content did marketers find irresistable over the past 12 months? Let's find out. Our team is focused on making the LinkedIn Marketing Solutions blog a one-stop shop for marketers who want to grow professionally and closely track key developments in the industry. As part of that mission, each Friday we round up and share the top trending marketing content from around the web so our audience never misses a seriously buzzworthy blog post, infographic or SlideShare. With 2017 coming to an end, we have reviewed an entire year's worth of "What's Trending" entries, filtering out the 10 pieces that were read and shared most. For var...