Why Demand Gen Marketers Should Watch Groundhog Day Over the Holidays

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Wouldn't it be wonderful if one of the most profound and funny films of all time also happened to provide an object lesson in how to generate demand and nurture prospects through content marketing? Well, wonder no more, because as Carla Johnson ...

 
 
  
 

Why Demand Gen Marketers Should Watch Groundhog Day Over the Holidays

 
 

Wouldn't it be wonderful if one of the most profound and funny films of all time also happened to provide an object lesson in how to generate demand and nurture prospects through content marketing? Well, wonder no more, because as Carla Johnson demonstrates through her choice of post for our festive marketing playlist, demand generation marketers can learn a lot from the movie Groundhog Day.

Carla narrates her favourite piece of marketing thought leadership from 2017: a post from Rainmaker Digital Founder and CEO Brian Clark entitled Content Marketing as Seduction. It uses the experiences of Bill Murray's character Phil Connors to demonstrate how having the most...

 
  
 
    
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