| Hi cho, Yesterday, I promised you I would be back bearing gifts :) So, here I am! Delivering the best of the best content that we have to offer! Let's start with everyone's favorite - my Million Dollar Napkin.
Despite how embarrassed I am to share this duck-faced selfie, there's a reason I've never been able to phase it out - this napkin is actually the foundation of DigitalMarketer. Back in 2006, a colleague of mine bet me I couldn't put my entire business model on a cocktail napkin. (And, me being me, I had to prove him wrong.) So I accepted the challenge, and as a result of that clarity, I made over $1 million that year. Pretty cool, huh? Since then, I've grown up a little bit and decided it's kind of my moral duty to share this with my DigitalMarketer family. It's called Customer Value Optimization and it is the foundation of everything we teach. So, here it is, my first official gift to you: 
I wrote this blog post to outline the exact method I drew on that napkin years ago, and it's the same system I apply to every business I start, acquire or consult to this day. Believe me when I say, this method WILL change your business and get you on track to doubling your sales. Now that you have my cornerstone piece of content and understand the foundation of everything we do here at DigitalMarketer, I want to share a couple more gifts with you today.
(I was going to make you wait for these next two pieces of content, but I changed my mind because I have something even more important that I want to send you tomorrow.)
In 2017, I made a HUGE realization about my Customer Value Optimization method. No, there wasn't anything wrong with it (or I wouldn't have just shared that blog post), but I realized there is more to the process than extracting value from customers – it's important as marketers that we first deliver value to them. This video explains what it means to offer your prospects pure value before expecting anything in return. (Trust me, your customers will love you for it!) Reading, watching and listening to our pillar pieces of content will bring you up-to-speed with the latest and greatest of DigitalMarketer - including all of the lingo we use, and how we pair online education with actionable business growth tactics. Phew! I know I just dropped a lot in your lap, but these are all stepping stones to help you reach your goal of doubling your business.
Happy reading! Talk soon, Ryan Deiss Co-Founder & CEO DigitalMarketer P.S. Tomorrow I'll be sending you the greatest invitation you've received in a while (or maybe ever). It's best way for you to truly dive into developing a marketing strategy that actually works! Stay tuned… :) | 
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