cho, here's your weekly thought-starter

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You can also view this email as a webpage.
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Weekly Thought-Starter
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8 in 10. That's the number of number of undecided CPG shoppers who are considering multiple brands or don't have any brands in mind yet.
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Source: "What's perfect for me? How CPG shoppers are making the best choice," August 2018.
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Why it matters
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With so many choices at their fingertips, these shoppers often begin their journey undecided on what brand and product they want to purchase. This means CPG shoppers have many more opportunities to change their minds. We know they're more research-obsessed than ever before, even for everyday purchases, so marketers must be there at every moment.
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