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Learn how >> Why one media buyer is embracing programmatic linear TV We sat down with the Global Director of Media Strategy at PHD Media to learn what a traditional media buying agency thinks about using programmatic methods to buy cable and broadcast TV.
Read article >> A privacy-safe way to manage ad frequency without third-party cookies Ad frequency management helps advertisers avoid annoying users by showing the same ad too often. But when third-party cookies are blocked, traditional ways ways of managing ad frequency break. That's why Display & Video 360 is introducing a privacy-safe approach that uses machine learning to manage ad frequency when third-party cookies are missing.
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