RECOMMENDED Helping partners achieve more accurate measurement in light of industry shifts Our latest webinar explores privacy-first innovations to help advertisers navigate ongoing ecosystem shifts, like Apple's iOS 14, for consistent conversion measurement. Tune-in to learn how tools like conversion modeling can unlock a more complete view of your performance and optimization.
Watch Here ≫ How Eli Lilly's digital transformation led to a customer-first pandemic response Hoping to provide more personalized experiences, Eli Lilly committed to a digital transformation. Discover the four big lessons it learned about data-driven, customer-centric marketing in the process.
Learn More ≫ Charting a course towards a more privacy-first web Once third-party cookies are phased out, Google won't build alternative identifiers to track individuals as they browse across the web, nor will we use them in our advertising products. Instead, Google's web advertising products will be powered by the Privacy Sandbox, a set of privacy-preserving APIs that prevent tracking of individual users across the web, while still delivering results for advertisers and publishers.
Learn More ≫ Marketer's Playbook for today's privacy environment As the industry continues to shift in response to people's privacy concerns, you can take practical steps today to better prepare your business. We've put together a video that collects these practices to help you accomplish your marketing goals while respecting people's privacy.
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