This month, we debuted Making Progress, a four-part video series from Facebook Curated. In each episode, we go behind the scenes of some of today's most innovative brand marketers, business owners and creators to reveal how they're making progress against their biggest ambitions by leveraging marketing tools in smart, savvy ways.
The end result: an exploration into what happens when technology and creative ambition collide.
Read on to learn more about who you'll meet in each episode, and follow @facebookcurated on Facebook and Instagram to see even more from
the series. | | |
KIM AND VANESSA PHAM, OMSOM | | |
Omsom, a Vietnamese phrase that roughly translates to "rowdy or rambunctious," is a digitally native brand that offers "real Asian flavors that take you home." Launched in 2020 by first-generation Vietnamese sisters Kim and Vanessa Pham, the business embraces this "proud and loud energy" as its north star.
"Growing up, we didn't really feel represented in the mainstream grocery store," says Kim. "Even when Asian flavors did show up, they were oftentimes super stereotypical in branding or super diluted in flavor."
Making Progress explores how Kim and Vanessa built their direct-to-consumer pantry shortcut brand from scratch, while developing a dedicated loyal customer base along the way.
Catch the full episode and read more about Kim and Vanessa's journey here.
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PUNO DOSTRES, ILOVECREATIVES | | |
Edutainment — where education and entertainment collide — is core to ILoveCreatives, a one-stop portal and "creative digital playground for slashies," or multi-hyphenate people who do "lots of things," says founder Puno Dostres. Her own hyphenate includes content creator, podcast host and curator of "internet gems."
"There's always something that goes wrong, but making progress is the part that everybody forgets about," she says. "I don't like the end as much. I don't like the beginning as much. The part where we're actually making stuff is super magical."
Check out the full episode and read more about how Puno juggles it all here.
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ELYSE FOX, SAD GIRLS CLUB | | |
"I didn't see people who looked like me in a mental health world," says Elyse Fox, the founder of Sad Girls Club, a non-profit providing support, community and resources for women of color and the millennial and Gen Z population. "Instead of complaining, I decided to create a space for all of us who are Sad Girls."
To raise money, Elyse created "the happiest Sad Girl telethon," a virtual fundraiser that raised over $65,000 — more money than Sad Girls Club has ever had in its bank account.
See the full episode and learn more about how Elyse has grown Sad Girls Club into a global community here.
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Streetwear designer Colm Dillane never does anything conventional. But how exactly did a kid selling T-shirts in his high school cafeteria in Brooklyn end up at Paris Fashion Week?
Colm credits his success to "limitless ambition, sleepless nights, 24-hour sewathons, blood, sweat and tears." Social media has also been crucial to every aspect of Kid Super. "My connection and relationship with my fan base is basically through Instagram," he says. Colm casted his entire fashion show through an open call on Instagram, and enlisted both his show videographer and knitwear designer through DMs.
Watch the full episode and learn more about Colm's road Paris Fashion
Week here. | | | |
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