We hope you had a happy and restful summer. We're back, ready to go, and are honing in on B2B with our new and improved B2B checkout. In case you are not responsible for your B2B business feel free to forward this email to your colleague(s) who do(es) or even better get them to sign up here. Our new B2B checkout will help you improve your B2B buyer experience, hit your revenue targets for '22, and build for growth in '23.
You might have noticed that we're taking a bit of a different approach with this newsletter by diving deeper into one topic versus covering a variety of topics briefly. I'd love to know what you think of the format, so please either hit reply and drop me a quick line or send me a message on LinkedIn with your feedback and suggestions on content you want to see. Let's get back to business and dig into our new B2B checkout…
Boost your B2B revenue into Q3 and beyond.
We've leveraged our extensive B2B experience (working with industry leaders such as Tenable & Corel) to develop a new B2B specific checkout. This checkout is available out of the box, with several add-on features which you can use to further tailor the checkout to your B2B buyer needs.
Here's what we've improved:
G2 recommendations:86% of B2B buyers rely on third-party reviews before completing a purchase. Based on this, we've added G2 recommendations to our B2B checkout, meaning you can let your positive reviews do the talking, and selling, for you.
Click to quote: Business buyers need quotes, we've now made it easier for your customers to click a button in the checkout, automatically generating a quote and speeding up the time to purchase.
Proforma invoice: With the proforma invoice feature, your B2B customers can easily generate the invoice they require to complete a purchase, boosting your conversion rate.
ACH Payments (US only): This is the go-to payment method for US B2B buyers, it's cheaper (1% transaction fees), faster (clears in 1 to 2 days) and more widely used than any other payment method (20% & YoY growth), making it a no-brainer for any B2B checkout. Note, that an added bonus is that this payment method does not come with any additional costs.
Updated address fields: We've made it more explicit that a business, not a personal, address is required, ensuring all invoice details are correct for your customer.
Gartner's research supports these improvements. Their research predicts that 80% of all B2B sales interactions will take place via digital channels by 2025, with 33% of B2B buyers preferring a seller-free experience. In a similar study, Gartner also found that 72% of buyers confirmed having recently completed a "significant" transaction via digital commerce.
The clock is ticking on this potentially lucrative opportunity. With our checkout, you can provide your B2B customers with the experience they expect, and in return, boost your conversion rates, reduce churn, and maximize your B2B customer lifetime value. Get in touch today to get your new B2B checkout online today.
That's all I have got this month; I'll be back next month with an exciting update on our subscription reporting functionalities which we spoke about earlier this year. So be sure to keep an eye out for that newsletter, it's not to be missed.
Best,
Damien Sweeney
cleverbridge, 350 N Clark Street, Suite 700, Chicago, Illinois 60654, USA
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