Brand’s Hidden Hand in B2B Success and more...

In the complex world of B2B buying decisions, brand investment is not optional - it's an essential business driver that directly impacts revenue growth. While conventional wisdom often positions brand as more crucial in B2C consumer markets, the reality ...

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Brand’s Hidden Hand in B2B Success Jann Martin Schwarz  |  April 27, 2025 In the complex world of B2B buying decisions, brand investment is not optional - it's an essential business driver that directly impacts revenue growth. While... Read more Embrace New Buying Patterns or Risk Being Left Behind David Harney  |  April 24, 2025 My most frequently-cited statistic when working with B2B CMOs is this whopper from Bain & Co.: 90% of B2B buyers will ultimately choose a vendor from their day-one... Read more Plan with Precision: LinkedIn’s Audience Insights & Media Planning APIs Nick Diehl  |  April 23, 2025 Effective targeting is the foundation of any advertising campaign. No matter how compelling your creative is, it won’t drive results if it doesn’t reach the right... Read more A Marketer’s Guide to Targeting Audiences on Connected TV Alexandra Rynne  |  April 22, 2025 Traditional TV advertising is like casting a wide net and hoping you’ll catch the right fish. True, you might reach some decision-makers, but you’ll also reach a lot... Read more LinkedIn Corporation, 1000 West Maude Ave., Sunnyvale, CA 94085. LinkedIn and the LinkedIn logo are registered trademarks of LinkedIn. Please note, that you can only unsubscribe from email updates relating to the LinkedIn blog on this page. If you want to unsubscribe from other LinkedIn emails, please click here if you have a member account and here if you do not have a member account.

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