The Era of Outcomes-based Measurement: Unlock the Full Value of LinkedIn’s Revenue Attribution and more...

The Need for Better Revenue Attribution in B2B Marketing

‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

The Era of Outcomes-based Measurement: Unlock the Full Value of LinkedIn’s Revenue Attribution Sanjana Palepu  |  July 27, 2025 The Need for Better Revenue Attribution in B2B Marketing We know that B2B buying journeys are long, complex and anything but linear or predictable. Multiple... Read more Trusted Voices, Trusted Brands: How B2B Influence Powers Buyer Confidence Lee Odden  |  July 23, 2025 Editor’s note: Lee Odden is CEO of TopRank Marketing. We've all heard the adage: buyers don't trust brands; they trust people. In a business environment where trust is... Read more What’s Next: Turning Trust Into Action Tequia Burt  |  July 23, 2025 For years, the funnel helped us organize chaos. But today, the real decisions happen off the grid, among buying groups, in private conversations, and in quiet moments of... Read more Inside the B2B Trust System: How to Operationalize Credibility at Scale Tequia Burt  |  July 22, 2025 Trust has become one of the most valuable assets in B2B marketing. It influences who buyers listen to, which messages resonate and how decisions are made. Yet while most... Read more LinkedIn Corporation, 1000 West Maude Ave., Sunnyvale, CA 94085. LinkedIn and the LinkedIn logo are registered trademarks of LinkedIn. Please note, that you can only unsubscribe from email updates relating to the LinkedIn blog on this page. If you want to unsubscribe from other LinkedIn emails, please click here if you have a member account and here if you do not have a member account.

---

Safely unsubscribe • Archives • Preferences • Subscribe • LinkedIn Privacy Policy
Powered by FeedBlitz, 650 E. Palisade Avenue Suite 2, Englewood Cliffs, NJ 07632, United States of America • FeedBlitz Privacy