🟣 [New Post] Is the promise to “make AI sound like you” a lie?

The real reason AI still sounds generic…  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­

Conversion Minded

Hey cho,

You filled out the branding worksheet, uploaded your brand guide to AI, and fed it every adjective you could think of:

“Warm, direct, a little playful, approachable, professional.”

… and your drafts still come back sounding like anyone could have written it.

Lately we’ve been wondering if making AI “sound like you” is truly possible, because “on-brand” content doesn’t mean it still doesn’t sound generic.

And what does “sound like you” actually mean?

So we dug into it.

And what we found has completely changed how we use AI to help us create content.

If you’ve ever dreamed of getting AI to generate drafts that actually really sound like you…

Or if you’re spending an enormous amount of time “de-bottifying” AI drafts before you feel good about publishing them…

It turns out that it has very little to do with your prompts or how detailed your brand guide is.

The real reason is shockingly simple and we broke the whole thing down here 👇

Why Your AI Content Still Sounds Generic Even After You Trained It on Your Brand »

Go take a look!

Sandra & Taughnee

PS Inside the post, you'll see the specific aspects of your voice a brand guide misses, and we put real numbers to the human-vs-bot gap so you can see what's been missing from your AI drafts. Don’t miss this one! →




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